Coco Gauff's big win at the 2023 US Open was a major career high for the 19-year-old tennis ingenue, who's only at the cusp of a world-shaking rise to stardom. It was also a big moment for Barilla, the pasta company that's inexplicably one of Gauff's few professional sponsors.
Gauff is famously choosy with her sponsors, only partnering with a handful thus far. She endorses New Balance and Head for gear, Rolex for fancy watches, and UPS for, uh, sending packages, I guess.
That she also endorses Barilla, the world's largest pasta company, is a bizarre fact not lost on several US Open spectators. Yes, you heard it hear first (or second, or third): Coco Gauff is in the pocket of big pasta.
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New Balance makes sense and something like UPS can be explained by way of its many endorsem*nt deals — UPS has ties with athletes in realms as disparate as pro golf to college football — but Barilla? The pasta company?
I mean, if being endorsed by a pasta company means free food, sign me up. It's more just like... what's the connection here?
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Gauff's inimitable red New Balance top even received a Barilla-themed update for the US Open, with the pasta company becoming only the second brand to place a logo atop Gauff's get-up.
Barilla clearly believes in Gauff enough to pay up for prime placement, which is, like, yeah, cool. If anyone's worth believing in, it's Gauff. I suppose the fact that even pasta stans Coco is indicative of just how likable she is.
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Given that Gauff is very particular about the brands she co-signs, there's probably some personal connection here.
I suppose if I was offered a similar opportunity to partner with a grocery store brand that I myself frequently purchased, I'd be working with Lay's and whatever company makes those fuji apples I love so well, Now that I think about it, sounds pretty sweet.
Barilla and Gauff have apparently been together long enough for the pasta company to describe the tennis star as a "longstanding partner" so this is, apparently, not a new development beyond Gauff's wardrobe update.
In that case, why are we still waiting on pasta-themed New Balance shoes? They already share a tennis jersey, how 'bout a red sneaker (for pasta sauce) with a yellow-y lace (for pasta)?
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Not to make light of Coco Gauff's big win, mind you. It was hard-fought and well-deserved and will surely go down as one of the great moments in contemporary pasta history. Er, tennis history. Hell, why not both.
Coco Gauff's big win at the 2023 US Open was a major career high for the 19-year-old tennis ingenue, who's only at the cusp of a world-shaking rise to stardom. It was also a big moment for Barilla
Barilla
Barilla G. e R. Fratelli S.p.A. is an Italian multinational food company. It is the world's largest pasta producer.
https://en.wikipedia.org › wiki › Barilla_(company)
Coco Gauff earned a record $3 million for winning the US Open title in September. That achievement, coupled with a robust endorsem*nt portfolio that's only grown over the last 12 months, has made the American teenager the world's highest-paid female athlete according to American sports media company Sportico.
The partnership between Gauff and Barilla has been ongoing since she was 14 years old (and she's not the first tennis star to sponsored by the brand, Roger Federer being her pasta predecessor).
When she's not sweating it out on the court, Coco has established a few long-term partnerships with brands like New Balance, Baker Tilly, Bose, Rolex, Barilla, and UPS. Sportico reported that of her $22.7 million earnings this year, $16 million of that is solely from endorsem*nts.
She has steadily progressed and matured ever since, and eventually clinched her first grand slam title with a comeback win against Aryna Sabalenka at Flushing Meadows in September.
The Delray Beach resident is the highest paid female athlete in the world, according to Sportico, with $22.7 million, including $16 million from off-the-court earnings.
The 41-year-old legend, who won her first Grand Slam 24 years ago at the U.S. Open, earned more than $340 million off the court and now ranks among America's richest self-made women with a net worth of $290 million, according to Forbes estimates.
Coco Gauff is one of the brightest young prospects in tennis and the symbol of the next generation of players. But when off the court Coco likes dedicating herself to her passions, among which is pasta. She enjoys treating herself to a tasty gesture of love and experimenting with recipes.
Coco is a nickname: The tennis star's birth name is Cori Gauff, an homage to her father, Corey. Gauff told Sports Illustrated Kids in 2021 that the nickname came about because it would be confusing for people calling their names. "I believe it was my aunt who said, 'Oh, we should just call her Coco,'" she said.
“My serve is something I wanted to improve the pace. I think when it's on, it's pretty tough to stop,” the reigning US Open champion said. “I don't know how fast I can get it, my fastest is 128 (mph or 206km/h), I want to get to 130 (209.2km/h) one day.”
Yup, Coco has more going on in life than what she does on the court. Coco shared in her recent Time cover story that she has a boyfriend but prefers to keep his identity private. She's also known him for ages—her mom Candi was his fourth-grade teacher. This isn't the first time Coco has mentioned having a boyfriend.
According to Forbes, Coco Gauff's prize money for 2024 has already exceeded $12.9 million, a remarkable achievement for such a young athlete. What is this? Also, it has been reported that she earns a salary of $15,200,000.00 per year.
Coco Gauff (born March 13, 2004, Delray Beach, Florida, U.S.) American professional tennis player who won the U.S. Open women's title in 2023. At 19, Gauff became only the third American teenager to win the national women's title.
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