Eva Maria Bille
Head of Circular Economy
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šone fibreš§³ one(+) week3ļøā£ countriesā¾ļø learningsI had the privilege of spending several days with COTTON USAā¢ and supply chain representatives from China, Bangladesh and India in the first half of December. Aside from the opportunity to practice my ę£č±äøę in Hong Kong, I learned that:š There is an incredibly high level of awareness about the need for traceability, data and transparent processes to meet legislative demands. The U.S. Cotton Trust Protocol stands out for its ability to provide the former two in particular. š§¶ Yarn spinners are happy to do what their customers want, they're just wondering who is going to pay them for the extra work required to source sustainable cottons and make themselves traceable.ā»ļø The process of recycling cotton is not so much a fiber length issue but a quality issue. Brands demand a percentage of recycled content but don't accept the quality that they get. In the words of one caught-in-the-middle spinner: "we are forced to cheat". š§© Those who trade cotton find it hard to match quality demands with sustainability characteristics. Customers that prioritise sustainable cotton generally also want quality, and it is hard to know at the point of sale if a merchant will have the grade the customer wants with the sustainability parameters they're asking for. Scaling up sustainability programmes will help.āļø Bit of a doom-and-gloom feeling about the exponential growth of synthetic fibres in the market, while cotton demand is uneven and the price is under pressure. But there's hope and optimism too. I was once again humbled by the size, scale, intelligence and awareness in this industry. And I'm always happy to go deeper into EU policy topics with anyone interested š Until the next time, cotton friends !
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Jennie Peterson
Woven Fabric Manufacturing; New Focus Textiles in Hong Kong; PhD
1mo
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Your presentation was so informative for expectant EU requirements š. Hoping for more progressive policy changes in American customs and border control to allow for recycled cotton content.
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Kasia Reterska
ā¦ Head of U.S. Sustainability & Social Impact ā¦ESG Futurist / Creative Solver / C-Suite AdvisorI build and solve. I grow relationships, reputations and revenue while making measurable positive impact. And I love it.
1mo
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Love this and absolutely love working with you.
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Will Bettendorf
Global Director, Supply Chain Marketing at Cotton Council Intl.
2w
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Great work Eva. Great to meet you and thanks for joining our Cotton Days ! All the best for a great 2025 !
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Gianmaria Sisti
Head of Digital | Policy Communications | AI Enthusiast
1mo
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Legend!
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Raquel Alejandra LĆ³pez
Life Coaching | Career Coaching | Learning Design | Training & Facilitation
1mo
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Super cool! Congrats šš½
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