Use the 80/20 Rule to Make More Money in Real Estate This Year (2024)

Time management is essential to success–this isn’t news us anymore. However, the 80/20 Rule brings fresh ideas to time management that you definitely want to pay attention to. You’ll quickly find that there is more money to be made in real estate, and greater success to find, when implementing this strategy in your real estate business.

Using the 80/20 Rule to Make More Money in Real Estate

What is the 80/20 Rule exactly? It’s the idea that 80% of outcomes are driven from 20% of the input or effort in any given situation.

What does this mean for a real estate professional? Making more money in real estate is directly tied to focusing your personal energy on the most high value areas of your business.Delegating the other 80% by hiring out or automating some of your processes is the best way to make this happen. That way, you can spend your personal time and energy on things that bring the most benefit.

The 20% of Your Business That You Personally Should Be Focusing On

There are so many things to focus your attention on when running your own business. Spreading yourself too thin and dealing with them all personally can be a long-term recipe for disaster. Focus your energy on these things, and outsource or automate the rest to thrive this year.

Followup With Already Engaged Leads

Automate your initial lead followup process to ensure that every single lead is contacted quickly and regularly in an authentic way. After that, put in personal effort to followup directly with the leads who respond. This allows you to focus on taking a hands on approach when the interest level is high, while letting the initial contact (which can be incredibly time consuming) get done through your own self built system of campaigns. First, be sure you have at least one campaign in place to engage with new leads. After that, spend time building out campaigns for regular followup until a lead responds. At this point you can take over.

Growth Strategy

Take time to analyze your marketing and growth strategy efforts regularly. Look at what has been working and what hasn’t. Eliminate the things that aren’t paying off, and ramp up what is. This is an ongoing process for all real estate professionals, and something that definitely shouldn’t get swept under the rug if you want to make more money in real estate this year. However, you don’t want to let your time get bogged down here. Just make sure you take stock routinely, then focus even more of your attention on generating and implementing new strategies and ideas.

One-on-One With Clients

Spending one-on-one time with your clients, giving them the attention they deserve, will make it far more likely that they will work with you again in the future. It also makes it more likely that they will refer other friends and family members to you, which contributes to the next area you should be focusing time and energy on personally– your sphere of influence.

Building Sphere of Influence

A strong sphere of influence is essential to building a long-lasting real estate business. Spend time engaging in your local community and building a social media presence. Spend time staying engaged locally. This can be in person or online, and should definitely involve weekly effort on your part. Some ideas include: sending birthday notes or providing valuable resources to other locals within your community. However, it is important to keep in mind that you don’t want to overdo it and quality should always be the focus of anything you share.

Learn more about automating your follow up process today, and check out the Agent Legend blog for more tips to help your real estate business thrive this year.

Integrations with Agent Legend will take your lead follow up strategy to the next level

The Best Follow Up Systems For Realtors

The best leads and the best campaign follow ups together in one place.

Read More

Filter leads into the right campaigns for better lead engagement

Sorting Real Estate Leads for Better Follow-Up Engagement

Strategy with your lead follow up will increase the number of leads who respond to your messages.

Read More

Use the 80/20 Rule to Make More Money in Real Estate This Year (2024)

FAQs

What is the 80-20 rule for realtors? ›

What is the 80/20 Rule exactly? It's the idea that 80% of outcomes are driven from 20% of the input or effort in any given situation. What does this mean for a real estate professional? Making more money in real estate is directly tied to focusing your personal energy on the most high value areas of your business.

What is the 80-20 rule in property investment? ›

InvestNext is a powerful ally for real estate investors seeking to understand and apply “What is the 80 20 rule in real estate.” This principle, which asserts that approximately 80% of outcomes (or outputs) are due to 20% of causes (or inputs), is crucial in the realm of real estate investment.

What is the 80-20 rule real examples? ›

The 80/20 rule is not a formal mathematical equation, but more a generalized phenomenon that can be observed in economics, business, time management, and even sports. General examples of the Pareto principle: 20% of a plant contains 80% of the fruit. 80% of a company's profits come from 20% of customers.

What is the 80-20 rule wealth distribution? ›

He famously observed that 80% of society's wealth was controlled by 20% of its population, a concept now known as the “Pareto Principle” or the “80-20 Rule”. The Pareto distribution is a power-law probability distribution, and has only two parameters to describe the distribution: α (“alpha”) and Xm.

What is the golden rule in real estate? ›

In November, Corcoran appeared on the BiggerPockets Real Estate Podcast with her son Tom Higgins to describe two methods she says make up her “golden rule” of real estate investing: putting down 20% on an investment property and having tenants of that property paying for the mortgage.

How do you use the 80 20 rule in sales? ›

The rule is often used to point out that 80% of a company's revenue is generated by 20% of its customers. Viewed in this way, it might be advantageous for a company to focus on the 20% of clients that are responsible for 80% of revenues and market specifically to them.

What is the 80-20 rule for dummies? ›

This rule suggests that 80% of effects come from 20% of causes. For example, 80% of a company's revenue may come from 20% of its customers, or 80% of a person's productivity may come from 20% of their work. This principle can be applied to many areas, including productivity for small business owners.

Does the 80-20 rule still apply? ›

This is why the 80-20 rule is usually used in business, but you can also apply it to your personal goals, like finances and spending or even learning a new skill. The 80-20 rule requires you to throw out a few time-honored myths about productivity. First, the myth that everything matters equally – it doesn't.

What is the number one rule wealth? ›

1: Never lose money. Rule No. 2: Never forget Rule No. 1."

What is the 50 30 20 rule for wealth? ›

The 50-30-20 rule recommends putting 50% of your money toward needs, 30% toward wants, and 20% toward savings. The savings category also includes money you will need to realize your future goals. Let's take a closer look at each category.

What does 80 20 split mean in real estate? ›

For example, if the commission split is 80/20 and the total commission from an agent's sale is $10,000, then $8,000 would go to the agent and $2,000 would go to the brokerage.

What is the rule of 20 in real estate? ›

"Possession" requires more than incidental benefit from the public property, but requires actual physical occupation of the property pursuant to rights not granted to the general public; thus, the use of property such as hallways, common areas, and access roads at airports, stadiums, convention centers, or other public ...

What is the 5 2 rule in real estate? ›

During the 5 years before you sell your home, you must have at least: 2 years of ownership and. 2 years of use as a primary residence.

What is the 10 to 1 rule in real estate? ›

What is the 1 and 10 rule in real estate? The 1 and 10 rule is another real estate investment guideline that suggests that investors should aim for a gross monthly rent that is at least 1% of the property's purchase price and a net profit margin of at least 10%.

Top Articles
Latest Posts
Article information

Author: Catherine Tremblay

Last Updated:

Views: 6675

Rating: 4.7 / 5 (67 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Catherine Tremblay

Birthday: 1999-09-23

Address: Suite 461 73643 Sherril Loaf, Dickinsonland, AZ 47941-2379

Phone: +2678139151039

Job: International Administration Supervisor

Hobby: Dowsing, Snowboarding, Rowing, Beekeeping, Calligraphy, Shooting, Air sports

Introduction: My name is Catherine Tremblay, I am a precious, perfect, tasty, enthusiastic, inexpensive, vast, kind person who loves writing and wants to share my knowledge and understanding with you.