Why Do Real Estate Agents Make So Much Money? The Truth Uncovered (2024)

Why Do Real Estate Agents Make So Much Money? The Truth Uncovered (1)

Realtors may make good money off the sale of your home, but it’s probably not as much as you think.

How Much Money Do Real Estate Agents Actually Make?

According to the Bureau of Labor Statistics, the median annual wage for real estate sales agents was $49,980 as of May 2022. The median annual wage was $62,190 for Real estate brokers. This profession earned a median annual wage of $52,030. For comparison, the median annual wage for all occupations in May 2022 was $46,310.

There are realtors who make far more money each year, but it’s not the norm. In 2021, only the top 10 percent of real estate agents earned more than $102,170. The top 10 percent of real estate brokers earned more than $176,080.

How Much Do Realtors in Florida Make?

Realtors in Florida make less than the average realtor in the United States. In May 2021, Florida real estate sales agents earned a median wage of $47,970 and an average wage of $47,970.

Annual WageReal Estate Agents in FloridaReal Estate Agents in the U.S.
10th Percentile $23,570$28,270
25th Percentile $30,370$35,880
Median$47,970$48,340
75th Percentile$60,820$75,940
90th Percentile$96,580$102,170

How Do Real Estate Agents Make Money?

Real estate agents make money by helping clients sell, rent, or buy properties. The majority of real estate agents in the United States work solely off of commission. So, instead of getting paid hourly or weekly, they receive a portion of the home’s sale price after closing. Some receive a salary from their agency along with a commission.

Real estate commissions are negotiable. But, typically, real estate commission is 5% to 6% of the sale price. The commission is then split 50/50 between the seller’s agent and the buyer’s agent. For example, consider a home that sells for $400,000 with a 5% commission. Each agent would walk away with $12,000 in commission.

Why Do Real Estate Commission Fees Seem So High?

Commission fees may seem high on a single transaction, but keep in mind that they’re designed to compensate a realtor for their time, expertise, and expenses.

Let’s take a look at some expenses and reasons that justify the cost of a real estate agent:

1. Brokerage Fees

Realtors don’t pocket all of the commission for themselves. Part of it goes toward covering brokerage fees. All real estate agents have to work with a brokerage, but fees vary. They’re anywhere from 10% to 50% of the total commission earned.

2. Marketing Fees

Good listing agents understand how to market a home to attract potential buyers. While some methods of marketing are free, others aren’t. Real estate agents commonly set aside 10% of their gross commission income for marketing.

Common marketing expenses include:

  • Photography
  • Staging
  • Email marketing
  • Digital ads
  • Flyers
  • Yard signs
  • 3D Matterport Tours
  • Open House costs

3. Technology Expenses

Realtors rely on software and technology to help your home-selling or home-buying process run as smoothly as possible. Common software tools include cloud document storage, transaction management systems, accounting tools, contact management systems, and a Multiple Listing Service (MLS).

4. Other Business Expenses

Some realtors work for real estate agencies or firms. Others are self-employed. In either scenario, they encounter other business expenses. These include:

  • Transportation: gas, repairs, maintenance
  • Professional fees: real estate license fees and renewals, professional memberships
  • Operational: office space, utilities, paper and printer ink, website maintenance, phone, computer, lockboxes
  • Career development: continuing education courses, real estate conferences

5. Realtors Only Get Paid When the Sale Closes

Realtors aren’t guaranteed a dime when they start working with clients. They aren’t paid upfront for the time spent searching for homes, setting up open houses, giving tours, and responding to your emails and calls. They only receive compensation for their efforts when a sale closes. And, unfortunately, not every client results in a closed sale.

Potential sellers might decide not to sell their home or to rent it out instead. Potential buyers might change their minds and decide to stay put or rent an apartment instead. In some cases, clients are serious about buying, but not until they find the perfect home. This can result in years of work on the realtor’s end before getting paid.

The commission earned on a sale that closes helps to compensate for all of the time “wasted” with other clients. While that might not seem fair, keep this in mind: only getting paid for results motivates realtors to work hard. And, the higher the commission-earning potential, the more time and energy they’ll pour into helping you.

Is Working with a Realtor Worth the Expense?

A home is typically your largest investment, whether you’re buying or selling. So, it only makes sense to have an expert on your side as you navigate the transaction. Going alone could be a costly mistake.

For Sellers

If you elect not to work with a realtor when selling your home, it might feel like an easy way to save money. However, it could just be an easy way to lose out on money.

A recent report from the National Association of Realtors found that For-sale-by-owner (FSBO) homes sold for significantly less than other homes in 2021. How much less? Well, typical FSBO homes sold for a median of $225,000. Typically agent-assisted homes sold for a median of $345,000. That’s a 42 percent difference in sale price.

In many cases, FSBO sellers still need to pay a commission to the buyer’s agent, which is often 2% to 3% of the sale’s price. Selling the home yourself rather than working with a realtor would only save you 2% to 3%, and you may have a harder time getting top dollar for your home.

For Buyers

Only 10 percent of homebuyers choose to purchase a home without a realtor. The other 90 percent use a realtor, and for good reason. Realtors understand the market, how to negotiate, and how to put together contracts. Without that knowledge, you could end up in a neighborhood that doesn’t meet your needs, struggle to make winning offers, pay more for a home than you need to, or neglect to include contingencies that let you walk away from the sale if problems arise. All of those mistakes could end up costing you far more than the commission fees. Not to mention the added stress and time on your end.

Why Do Real Estate Agents Make So Much Money? The Truth Uncovered (2024)

FAQs

Why do real estate people make so much money? ›

Most real estate agents make money through commissions that are based on a percentage of a property's selling price, (Commission can also be flat fees, but that is much less common.) Agents work under real estate brokers, and the commissions are paid directly to the brokers.

Why do realtors have a bad reputation? ›

The lack of experience among some realtors contributes significantly to the negative reputation. Clients who encounter agents with limited expertise might face inadequate guidance, incorrect information, and ineffective negotiation skills. This lack of proficiency tarnishes the overall perception of the profession.

What is the biggest problem real estate agents face? ›

5 of the Biggest Real Estate Challenges + How Agents Can Overcome Them
  • Fierce Competition. ...
  • Long Hours. ...
  • Time Management. ...
  • It Feels Like a Thankless Job.
Nov 18, 2023

Why do most real estate agents fail? ›

Key Takeaways: Most real estate agents fail in their first year, according to research. Three common mistakes that agents make is inadequate prospecting, failing to market properties in ways that lead to fast sales, and not following up with clients.

Why real estate creates 90% of millionaires? ›

Real estate investment is not a get-rich-quick scheme. Instead, it's a long-term strategy that can steadily build wealth over time. As you continue to own and manage properties, their value appreciates, and your equity grows. Diversifying your investment portfolio is a crucial wealth-building strategy.

Are most millionaires real estate agents? ›

Out of the 250 top producing agents identified in the Real Trends survey, the following percentages of agents are found in the following five states: California: 44% New York State: 24% Florida: 7%

Do estate agents have a bad reputation? ›

In a survey of 1,154 UK adults back in 2021, we learned that just 1% of people think estate agents are trustworthy.

What are the disadvantages of having a real estate agent? ›

One of the biggest drawbacks of working with a real estate agent is the cost. Agent commissions can be a significant expense for sellers, as they typically take a percentage of the sale price of the home. Buyers may also face additional costs, such as closing costs and other fees.

Should you be honest with your realtor? ›

At the same time, you as the client should also be transparent and honest with your real estate agent. You should be able to ask questions when there are parts you cannot understand, or simply when you do not prefer the property concerned.

What do real estate agents do when the market crashes? ›

What does a real estate agent do when the market crashes? During a market slowdown or crash, a real estate agent can either look for a new career or diversify their offering and skills.

What's the biggest problem in real estate? ›

Top Challenges
  • Housing affordability.
  • Maintaining sufficient inventory.
  • Keeping up with technology.
  • Profitability.
  • Rising costs in the industry.
  • Local or regional economic conditions.
Oct 5, 2023

Are attractive real estate agents more successful? ›

And even though attractive agents may command higher selling prices, they do not necessarily outperform their less attractive counterparts; though their homes may sell for more, they also sell fewer properties, and the final sale totals balance out.

Why do 87% of real estate agents fail? ›

According to them, 75% of real estate agents fail within the first year, and 87% fail within five years. Some common mistakes that agents make include, inadequate prospecting, not marketing properties in ways that lead to fast sales, and not following up with clients.

How many realtors quit after a year? ›

You may have read online that many real estate agents fail. The National Association of Realtors (NAR) found that 75% of Realtors fail within the first year of being in the industry and 87% after five years.

Why do real estate agents never respond? ›

Some instances where they might ignore you are as below: They have altered the value of the property that they disclosed earlier. They may have a lucrative offer from another client and waiting to hear from them. They are working not in your best interests, but for the seller.

Do people make a lot of money in real estate? ›

When you invest in real estate, you could achieve a million-dollar or greater net worth simply because the properties you own and manage have gone up in value over the years. Few of us have the cash on hand to buy the property outright. This is why many put a down payment on a property before repairing it.

Is it hard to get rich in real estate? ›

Sure, we've seen real estate boom-and-bust cycles in recent decades, but over time, owning real estate has made thousands of people rich in every part of the United States. All in all, it took me 51 years to be a real estate millionaire. But it only took me 11 years from the day I bought my first home!

Why do rich people love real estate? ›

Federal tax benefits

Because of the many tax benefits, real estate investors often end up paying less taxes overall even as they are bringing in more income. This is why many millionaires invest in real estate. Not only does it make you money, but it allows you to keep a lot more of the money you make.

Can a real estate be a millionaire? ›

Becoming a millionaire from real estate investing isn't as far-fetched as it may seem, but it's not an easy goal to reach. You shouldn't expect it to happen overnight, but it is achievable. If you have the right knowledge, develop a plan, and be persistent enough, you can become a millionaire real estate investor.

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